advertising | Passive Impressions

Ah yes, advertising. The crude oil powering the engines of modern media. It pays the bills of television, radio, newspapers and the Internet, and as such it is a necessary evil. Most of it, of course, is godawful: woefully wide of the mark, superlatively irritating and completely absent of even the slightest smidgen of creativity.

Nevertheless, there are some real gems out there, and I’ve just discovered a blog that brings us the best of them.

Like this, using red paint to emphasise an important message:

Or this, demonstrating the braking ability of a Mercedes..

Or this one, from Amnesty International

This is very powerful stuff.

Over the weekend, SpaceX managed to make history by being the first commercial company to put a payload into orbit around Earth.

The Falcon 1 lifted off the Kwajalein Atoll in the Pacific on Sunday, lifting a 165 km dummy payload into an elliptical orbit around the planet. This is the fourth attempt after a number of high-profile failed launches.

Although putting an object in space is no big deal nowadays, it’s still a big milestone because it heralds in a much more competitive, cheaper, efficient and fast-moving era in space exploitation.

The possibilities? Space tourism, space mining, zero-g manufacturing, and faster travel from one location to another on Earth. The downsides? More space junk and advertising. When will the McDonald’s Golden Arches or a big Coke bottle grace our evening and morning skies, I wonder? Sooner than we might think, I expect. The day when billions of LEDs are implanted on the Moon, creating the largest dynamic TV display in history is on it’s way..

Ads, glorious ads

There goes the neighbourhood..

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